It was Saturday, June 15th, 1957. As part of the semi-centennial celebrations taking place in Tulsa, Oklahoma, named Tulsarama!, citizens gathered around the southeast corner of the County Courthouse lawn to see the burial of a brand new gold and white 1957 Plymouth Belvedere.
For pictures of the unearthing and thereafter, please click here.
The crowd gathers around the car that's on it's way to being buried.
The car as it was advertised then. Click on it for the larger version, which clearly sells it as a model that is ahead of its age.
The car was provided courtesy of the Plymouth Division of Chrysler and Tulsa Plymouth dealers Wilkerson Motor Company, Cox Motor Company. Vance Motor Company, Forster Riggs and Parrish-Clark. It was to be a time capsule of sorts, to be unearthed at Tulsa's centennial, on June 15th, 2007, and with it were buried the following items:
In the glove compartment, an unpaid parking ticket (unpaid!) and a bottle of tranquilizers were placed. Other things included:
As an addition twist to the event, the citizens were asked to guess the population of Tulsa in 2007, and their answers were recorded in microfilm and placed together with the car. The person whose guess is closest to 382,457, as deemed by Mayor Kathy Taylor on June 1st, or his/her heirs, will receive the car as well as a $100 trust fund (worth about $700 by now) that has been accruing interest since then.
An interesting twist to the story is that the winner of the Belvedere, Raymond E. Humbertson, who guessed in 1957 the most accurate figure, succumbed to cancer in 1979. He was, somewhat fittingly, 57. To add further irony, he and his wife had no children and so the Oklahoma Centennial Commission will need to refer to a trust company to decide what to do with the car, as Humbertson's extended family are still around.
Beauty queens line up for a picture in front of the car.
Even little children go for a picture together with the now-classic Belvedere.
The Plymouth is carefully wrapped in plastic and paper to prepare for the 50-year ordeal, and later, a cosmoline-like substance is used to prevent rust from forming on its surface. While no one is sure about how it may end up looking like, and some claims have been made about how rust-proof it may be, one need wait only a bit more to find out.
Why was the Plymouth Belvedere chosen? It was seen at the time as a futuristic car that, in the words of Lewis Roberts Jr, events chairman, "an advanced product of American industrial ingenuity with the kind of lasting appeal that will still be in style 50 years from now."
There's nothing quite like a case of Schlitz. Though it was purchased by the Pabst Brewing Company (whose beers are now in turn made by the Miller Brewing Company), some Schlitz brand beers are still manufanctured.
The dignitaries make their speeches in front of the crowd.
The plaque that sits today waiting for the day the car beneath it will be unearthed.
The following pictures were extracted from the videos available below.
Making the concrete vault.
The car was mounted on metal skids before being placed underground.
Tulsarama the Buried Car, Youtube
Tulsa 1957 Plymouth Belvedere, Youtube
Photographs courtesy of the Tulsa County Historical Society and sources referred to below.
Tulsa World
Rusty 1957 Plymouth Unearthed in Okla.
The Buried 1957 Plymouth
The Buried Belvedere
Classic MOPAR literature
KOTV Digging Up Tulsa's History